Let me tell you, it’s alright to think that your website needs some reworking, it worked for a certain period of time – but with the changing wind of newer technological upgrades, you will have to renovate your website too.
In all fairness, there isn’t any point in having a website that isn’t focussed on customer feasibility, fast responses, and device compatibility nowadays. With much more precise SEO regulations and a wider audience for traffic to land on your webpage, having a dead website can do more harm than good to your online presence.
But we’re not here to monger fear but to guide you with the current best practices that you must integrate into your website, to yield the best customer UX, that leads to the results that you want to see.
Blank Spaces Are Valuable Too
White spaces are the holy grail of good website design. This might sound simple to you at first glance until you realize it’s all about how you implement them.
Now they’re essentially blank spaces in the sea of images, texts, menus, and CTAs. And these exact blank spaces, and how strategically they’re placed – truly enhances the aforementioned elements.
We’ll discuss attention spans and how to steal them, later in the blog, but the primary way to do so is through using white spaces. The simple rule of thumb on how to go about these is through keeping a margin space around your webpage contents.
The most important parts of these pages are the CTAs and take it from us, they need the best ratio of white space to get what desirable results.
Design Websites that load ASAP
Now, different websites have different loading times – owing to whatever stuff is there on the page to load. But regardless of whatever you deem important on the page, it has to load in between 2-5 seconds, or else the point of having that website itself is hampered.
I know the statistics sound harsh, and in some cases very difficult to achieve, but that’s what the user wants. According to Google, you can easily observe a bounce rate of 40% or more if your website takes more than 3 seconds to load.
The bigger picture, however, is the mobile page loading. Mobile devices are rapidly constituting a larger mass of online traffic, and these users are likely to be more impatient than desktop users. So, always bear in mind to check how your websites load on all devices.
But these factors can be easily combated if you make use of Google’s analytics features and see where the lag comes from, and get with the program at the earliest.
Catch The User’s Attention
The heading might not sound like an interface design input – and although it isn’t – it surely is a good reference point to arrange the elements that you have in mind.
For instance, the user forms their opinion in about 0.05 seconds, about what they think of your webpage. And if you think the overall interface of your webpage is aesthetic enough to make them stay, and you’ve won the battle, then there’s more. The average time any user spends on that website is about 10-15 seconds.
The message is clear, you’re supposed to tell them what you do, how you’re relevant to them, and then engage them further in a cyclical manner in this short time frame. Thus, your design should also have that rhythm accordingly.
To achieve all of that, make sure you are –
- Writing important information in bullets and points
- Creating creative and catchy CTAs
- Using relevant and high-quality images
- Hyperlinking only the important bits
- Maintaining consistency in all the webpages
The Images Help In Telling The Story
You can only play so much with the text and the interface to convey the gist of your services on a webpage. And that’s when the scope of illustrations and images comes into the picture.
It is common for many website designers to go for stock images to fill spaces and also get them at high quality. But sometimes this backfires, as the images are the connection points for the user and your services to have a connection, and with stock images that they might have seen at a hundred other places online – they’re bound to not feel the bond.
So, our advice would be to buy images or edit images that are relevant or make renders of the subject at hand but don’t be skimpy with these elements for sure.
We’re gonna leave you with this concise checklist of sorts for you to make sure you’re on the correct path when designing your web presence through the website.
But if you think that you want some expert advice – for anything really – a webpage report, some graphics help, or maybe even designing a new one that can garner many website design awards.
Then The Dreamers Design team is always there to help. We’d love to get on a call with you and answer all your queries that you might have, zero obligations – schedule a slot here. – calendly