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Evolution of Technology over time
Project: Infographic
Platform: Web/ Mobile
Infographic illustrating how since inventing the car in 1886, Mercedez-Benz simply never stopped reinventing it.
![](https://thedreamer.in/wp-content/uploads/2019/10/merc-head-image.png)
![](https://thedreamer.in/wp-content/uploads/2019/09/mn-logo.png)
Evolution of Technology over time
Project: Infographic
Platform: Web/ Mobile
Infographic illustrating how since inventing the car in 1886, Mercedez-Benz simply never stopped reinventing it.
Brief
Fairmarketing team came to us with a project for their client to create an infographic illustrating history of Mercedes-Benz while ensuring it stays true to their brand guidelines. The infographic was designed to be placed on one of the dealerships website. They wanted the infographic to look good on both desktop and mobile alike.
The Dreamer Designs team was responsible for research, implementation and innovation part of the project. The most important part of the project was to create graphics while strictly adhering to brand guidelines of Mercedes. Absolutely nothing was to be published without Mercedes Marketing team giving a go ahead.
Solutions
Research
We did extensive research to dig out how Mercedes have evolved from day one to what it is now We also captured what this brand have to offer in future.
Responsive Infographic
The infographics was required to look good in responsive environment as well. So we created the infographic using HTML and it was not only responsive but SEO friendly as well. The complete text was crawlable for SEO purposes. Read more about HTML infographics here.
Brand Consistency
Each element created was approved by Mercedes Marketing department
Design
Designing the timeline of a legendary brand
The design starts with ultra modern version of classic Mercedes car to show how this infographic is set to take user from past to future. Next the elements were chosen so they are classy and yet communicative of the purpose. Various models of Mercedes were shown to mark major milestones and historical events.
Result
The result was a well crafted infographic built to perfection for a brand know for perfection. The goal of having a brand consitent infographic which looks great on mobile and desktop alike was well achieved and the cleint was happy with the results.
The history of Mercedes was well captured and the dreamer designs team created more infographics for the dealership and various other options in infographics for brand promotion were explored.
If you are in an automobile dealership then you must explore what all how infographics can be of great use to your business and what all types of infographics can you put to use for increasing your sales.
read through our article about how infographics can help your automobile business grow to next level here
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Contact Info
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