In the world of overloaded information, Infographics can be considered as the best way to communicate.
Infographics are all about what you see. An average user reads only 20% to 28% of the text and what about the rest? Well, rest is all visual. Infographics are a fun way to make your textual information go graphic & the audience remembers them for a long time.
If you want to Present information, static infographics can work quite well.
1. They can help to get viral-spread like wildfire by giving a minimum improved outreach of about 12%.
2. Infographics are a great branding tool that can take you to the top digitally and proven to retain more clients through visual stimulation.
3. A well developed and pleasing infographic helps to strengthen SEO.
4. Infographics helps to drive people to your website since they are “linkable” and “shareable”. Also, this is helpful for Google’s “Page Rank” algorithm, which is important aspect for the SEO.
Don’t wait. Get trending, today!
To get a unique infographic that best suits your needs, you can easily get in touch with The Dreamer Designs. We are a passionate bunch of designers, researchers, and content creator and have been leading the space of infographics and have designed over 1200 infographics for brands like Mercedes, Nokia, Microsoft, CupoNation and more.
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Happy clients makes us super happy
“I worked with Nishant via Cuponation. He is fast, detailed and organized. I can recommend him for any further jobs and I can guarantee you will truly satisfied with his work.”Neira KarabegContent manager for Global Savings Group
“I have been very impressed by the speed and professionalism of these guys. I cannot fault their work. Changes were made promptly and we got a great design in the end.”Andrew J Cuddihy
“The Dreamer Designs are fantastic to work with. The design was great and they responded very quickly to feedback. I would definitely recommend them. Thanks again Dreamer Designs!”David BakerThe Australia Institute, Australia
“I worked with Nishant on a design for a new salt-box and I am really happy with the result. I can more than recommend to work with him.”Fabienne BratschiBora Bora One
“I am very impressed by 1) the standard of work and 2) the excellent communication from these designers. I look forward to using them again.”Andy RmPatient Handling
“Great to work with, and excellent communication. Made all requested changes without any fuss. Highly recommended”Hollywood Functional Rehabilitation Clinic
“It was great working with Nishant! Great communication, provided updates on time, was able to implement the revisions I needed to get the best possible image created. Will work with him again!”Parcel Bound
“Nishant helped us create a gifographic and it was fantastic. I would say we were a bit pickier than usual but Nishant was very patient and helped us with all the changes. Recommended!”Hin laiCanada
“It was a pleasure to work with The Dreamer Designs. Nishant is easy going and is quick to develop and execute project plans efficiently to ensure they followed our brand's vision.”Luxe Fitness
We follow these simple steps to design Awesome infographics
- Understand your requirement
- Request for content if available
- If the content is not available, we research the same
- Create a story
- Add visual storytelling magic
- Send for review
An infographic is an art of visual storytelling. It involves the use of graphics, images and icons to create a story that is pretty and easy to understand at the same time.
We can actually consider infographics as the first mode of communication, where early humans used pictures to represent their needs.
In the modern world, we see infographics everywhere. Some of the examples are:- Newspapers showing graphs for election results, interactive presentations showing weather results on a map, etc.
Photoshop, Figma, Adobe Spark, Canva, Visme, Stencil, Freepik, Easel, Infogram, Google Charts, Venngage, Snappa are some examples of some software you can use to make infographics.
But, they only go a long way when you have a great designer to make that happen.
Broadly, infographics are of 5 types by the way they are designed
- Static Infographics
- Animated/ Gifographics
- Interactive Infographics
- Video Infographics
- HTML Based or Web-based Infographics
Know more about them here.
But based on what purpose they are designed for, here is a different classification:
- Informational Infographics
- Statistical Infographics
- Timeline Infographics
- Process Infographics
- Geographic Infographics
- Comparison Infographics
- Resume Infographics
- Wedding invitation Infographics
Know more about them here.
Not that there is a rule, infographics are usually of one page. Other than that, it completely depends upon the purpose of your infographics. If need be, they can be of multiple pages or as long as a book as well.
Infographics can be used anywhere you need to do 2 things:- Get the attention of the reader and not take too much of their time either.
Some of the common uses are advertisements, promotional material, results of the survey, resume, explaining a process, etc.
The main purpose of an infographic is to gain the attention of the user. Infographics easily defeat the barriers of attention, language or boredom. Rather, the visual representation makes it quick and easy to grasp and makes the content engaging.
Infographics are as effective as any other visual content. In fact, they are the perfect way of transmitting intricate information easily.
Infographics go wrong when there is more information than what the audience can stick to.
It can kill the effect of your infographic. It can also alter the whole purpose of making the information easy to perceive.
Infographics make your data process much faster than plain text. Along with it, they’re SEO friendly as well. This makes them pretty important to use for marketing purposes. It has to be a part of your plan to stay ahead in the competition.
5 popular ways in which we use infographics are:
1) As a recruiting tool
2) Presenting survey data
3) Simplifying a concept
4) As a Call to action
5) To raise awareness
A successful infographic has an appealing design, relevant graphs, important data, content to provide context and it collectively tells a story.
An ideal infographic is around 600 pixels wide and around 1800 pixels in length. However, vertical infographics stay between 600-1100 pixels in width.
Infographics deliver complex messages easily, being visually appealing at the same time. It makes them communicate information instantly, simply and effectively.
The content part of the graphics gives the main information and data. It is very important to keep in mind that the text in the body part should be limited to the main data. The text should only have 15-20 words.
The main part of the Infographic is a header in which the title is written. Our focus while working on Infographics is that the title is bold, stylish, attractive, and has a little text supporting it.
Yes, an infographic can be a video. A video infographic presents the audience with intense information easily and tends to improve the impact as well.
Infographics are getting more popular everyday because like every visual content, it is more effective and is a crucial element of a successful marketing mix, as it creates 3 times more leads.
Yes, infographics are SEO friendly as well. Majorly, all the text included is crawlable by search engine crawlers. It can have HTML tags like H1, li, etc.
An infographic presents a story with facts and figures which makes the audience stick their attention to it. Their attention grabbing power makes them work better than plain text.