An infographic is an art of visual storytelling. It involves the use of graphics, images and icons to create a story that is pretty and easy to understand at the same time.

We can actually consider infographics as the first mode of communication, where early humans used pictures to represent their needs.

In the modern world, we see infographics everywhere. Some of the examples are:- Newspapers showing graphs for election results, interactive presentations showing weather results on a map, etc. 

Photoshop, Figma, Adobe Spark, Canva, Visme, Stencil, Freepik, Easel, Infogram, Google Charts, Venngage, Snappa are some examples of some software you can use to make infographics.

But, they only go a long way when you have a great designer to make that happen.

Broadly, infographics are of 5 types by the way they are designed

• Static Infographics
• Animated/ Gifographics
• Interactive Infographics
• Video Infographics
• HTML Based or Web-based Infographics

Know more about them here.

But based on what purpose they are designed for, here is a different classification:

• Informational Infographics
• Statistical Infographics
• Timeline Infographics
• Process Infographics
• Geographic Infographics
• Comparison Infographics
• Resume Infographics
• Wedding invitation Infographics

Know more about them here.

Not that there is a rule, infographics are usually of one page. Other than that, it completely depends upon the purpose of your infographics. If need be, they can be of multiple pages or as long as a book as well.

Infographics can be used anywhere you need to do 2 things:- Get the attention of the reader and not take too much of their time either. 

Some of the common uses are advertisements, promotional material, results of the survey, resume, explaining a process, etc.

The main purpose of an infographic is to gain the attention of the user. Infographics easily defeat the barriers of attention, language or boredom. Rather, the visual representation makes it quick and easy to grasp and makes the content engaging.

Infographics are as effective as any other visual content. In fact, they are the perfect way of transmitting intricate information easily.

Infographics go wrong when there is more information than what the audience can stick to.

It can kill the effect of your infographic. It can also alter the whole purpose of making the information easy to perceive.

Infographics make your data process much faster than plain text. Along with it, they’re SEO friendly as well. This makes them pretty important to use for marketing purposes. It has to be a part of your plan to stay ahead in the competition.

5 popular ways in which we use infographics are:

1) As a recruiting tool

2) Presenting survey data

3) Simplifying a concept 

4) As a Call to action

5) To raise awareness

A successful infographic has an appealing design, relevant graphs, important data, content to provide context and it collectively tells a story.

An ideal infographic is around 600 pixels wide and around 1800 pixels in length. However, vertical infographics stay between 600-1100 pixels in width.

Infographics deliver complex messages easily, being visually appealing at the same time. It makes them communicate information instantly, simply and effectively.

The content part of the graphics gives the main information and data. It is very important to keep in mind that the text in the body part should be limited to the main data. The text should only have 15-20 words.

The main part of the Infographic is a header in which the title is written. Our focus while working on Infographics is that the title is bold, stylish, attractive, and has a little text supporting it.

Yes, an infographic can be a video. A video infographic presents the audience with intense information easily and tends to improve the impact as well.

Infographics are getting more popular everyday because like every visual content, it is more effective and is a crucial element of a successful marketing mix, as it creates 3 times more leads.

Yes, infographics are SEO friendly as well. Majorly, all the text included is crawlable by search engine crawlers. It can have HTML tags like H1, li, etc.

An infographic presents a story with facts and figures which makes the audience stick their attention to it. Their attention grabbing power makes them work better than plain text.