Basically, there is a single purpose of designing a landing page and that is to grab the attention of the audience and convert them into paying customers. It intends to blur out any distractions and get their focus on what’s being offered. 

If they have reached your landing page through any blog or social media post, it implies their interest in your offer.

The sole purpose of a landing page is to get the audience to pay attention to what you’re offering and keep them interested until they choose to avail it.

• A headline and a sub-headline
• A description of the offer
• Engaging graphic elements 
• Logos, testimonials, etc
• CTA (the most important part to finally convert the audience)

Basically, there is a single purpose of designing a landing page and that is to grab the attention of the audience and convert them into paying customers. It intends to blur out any distractions and get their focus on what’s being offered. 

If they have reached your landing page through any blog or social media post, it implies their interest in your offer.

The cost of landing page design varies between $200-2000, depending upon the agencies, complexities, time taken, etc.

No, you do not need a website for a landing page. Rather, you can use your landing page to build a simple website.

In simple words, a landing page is required to draw relevant traffic to your business. It’s used to bring potential customers your way.

Websites are meant for exploration, intending to let the customer know about the business. Whereas, landing pages are where they actually convert into customers. It is used to bring them to act.

Here are a few landing page builders we would recommend:

• Unbounce
• MailChimp
• Hubspot
• Leadpages
• Instapage
• Clickfunnels

 Normally, it takes around 2-4 days. It varies depending upon the content.

1. Footer
2. Resource page or the Product page
3. Sign Up page
4. Blogs
5. Banners
6. Pop-ups
7. Contact link
8. Drop-down menu

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There is nothing fixed about the size of a landing page. It entirely depends on the content. If your offering is something that the audience needs to learn about first, you’ll put the relevant information there, making it lengthy. Otherwise, it can be short.

It depends upon the technology used to build your landing page and the platform used to build your website. You can even create landing pages directly on your website or use platforms like Unbounce and connect that to your website.

No, they’re actually good for SEO as they make it easier to analyze your audience and modify it as per your need.

No, a website is not needed for Unbounce. However, you can use it to create a website.

1. Email marketing
2. Optimize for SEO
3. Paid search advertising 
4. Reach out to influencers
5. Effective content
6. Powerful public relations
7. Social media activity

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