Nishant Sapra

All in all, a flexible agency is your answer!
Let’s get to what flexibility you should expect from your agency

Time availability flexibility

We know that you have a lot of responsibilities and that’s a given. That might be the first reason why you decided to go for outsourcing design. But what good is it if it gives your stress about something like time?
An agency is supposed to adjust to your time zone if needed and that’s something you shouldn’t compromise with.

Modes of communication flexibility

How weird would it be if you had to adapt to modes of communication you’re not familiar with?
That’s not happening!
A design agency should be flexible enough to adapt to the modes of communication you prefer. *And the good ones are flexible*

Syncing in your choice of management software

It would be fair to say that given the current trends, for agency teams to be molded around the client’s needs to the most looked forward to quality. An agency must mold itself around the client to deliver what they want and how they want. It’s really important to be in sync with the strategy.
And that includes being in sync with the management software used. An agency’s flexibility around using all sorts of software is to be expected.

Are they ready to work while maintaining privacy and ready to sign NDA?

In clear words, an agency that doesn’t sign the NDA is NO-NO!

It’s extremely essential to keep the ongoings of your campaigns or any project, completely confidential. You can’t risk the secrecy of your elements at any cost.

You should be able to trust the agency you’re dealing with but the trust needs to be on paper.

Any kind of arrangement around not maintaining privacy shouldn’t be tolerated at all.

Are they flexible to provide stuff quickly around the time when needed for urgent products?

It’s absolutely not feasible to go to a different agency every time the need arises. But that’s what you are bound to do if you don’t choose the right one. Some will not be flexible around your time and others around your budget.
Choosing one wisely and analyzing if it fulfills all your needs is the smart decision. And there you have it, an agency for a lifetime.

Are they ready to be supportive of budgets on tight budget products?

The right design agency for you needs a more well-rounded understanding of your brand in order to deliver. They may be impressive on Instagram, but are you going to get what you need? And that too within your budget?
Sounds difficult but the best of agencies are flexible enough to work around all your requirements. And that’s exactly what you should look for while choosing the one for you.

If your design agency doesn’t prove to be flexible in all these areas, they’re not for you. And if you haven’t come across the right one yet, we’re here to help you out.
We deliver what we believe in and that’s your convenience!
Let’s discuss it at length over a call, today.

But that’s not it!

Go ahead and get a no obligation, absolutely free 20 minutes one-o-one discussion with our experts and get your answers.

We are all ears if you wish to get in touch. Here are several ways you can get in touch with us. We are waiting to hear from you

Where’s the fun in common designs? When working on a design idea, you may take inspiration from other designs but copying the whole concept would be a whole another thing. It would mean crossing boundaries and getting yourself involved in copyright infringement. Notwithstanding whether you are creating a website, logo, business card, flyer, or brochure, it is necessary to know the elements in a part of the craft that copyright preserves so that you do not illegally employ them in your design. Copying someone’s work is plainly wrong.

Copying someone’s work doesn’t just question your integrity but is lawfully wrong as well and it should be avoided in all cases. It makes it essential for you to make sure the design agency you tie-up with keeps in mind to avoid any infringement.

Here are some tips they must follow:

Stuff marked ‘free for commercial use’ is not to be used

One should never ever use any stuff from the internet labeled ‘ free for commercial use’. Wondering why? Simply because there’s no guarantee of the source you’re picking content from. This could easily be you infringing copyrights of the particular content.

‘Only for editorial use’ is the cue to not use it

One must not use “only for editorial use” even when they have purchased the file in any advertisable design material. If you go by the exact meaning, ‘for editorial use only’ itself means that it is not for commercial purposes and educational motive only. Even if after that it gets used, it’ll be a clear violation of the Copyright Act.

Say yes to the paid stuff

It’s a safer option to use the stuff you’ve paid for. The huge library of fonts, vectors, images, videos, themes, plugins purchased can be used for your website without you being worried about copyright issues. Learn more.

Removing watermarks don’t make a difference

Removing the watermark from a picture and using it does not make any difference. Removing watermarks does not make it legit, and it can still be caught by embedded codes in the file that crawlers can easily read.

Are you looking for someone who’ll make sure you stay away from any such complexity? Connect with us now for an effortless experience.

But that’s not it!

Go ahead and get a no obligation, absolutely free 20 minutes one-o-one discussion with our experts and get your answers.

We are all ears if you wish to get in touch. Here are several ways you can get in touch with us. We are waiting to hear from you

Don’t stop at just building a website, there’s a lot more to do

You put a lot of effort into keeping your websites up-to-date for the sole purpose of it generating business for you. Now imagine if someone actually visited your website but couldn’t get completely convinced and needs more effort from us to get converted. Great lead! But how sad would it be if you couldn’t figure out how to reach your potential clients on your website.
Well, good for you that we’ve great tips for you to make that happen.
Here’s how to be in touch with your potential clients:

Chat plugin

Consumers want their issues to be resolved rapidly, and any apprehension with their investment can result in you losing the attention. Using a live chat assistance software helps you immediately resolve user problems and restore them into spending clients. It can ride more modifications, too, as you can react to sales questions in real-time, eradicate buyer resistance, and give a promising human existence until customers are willing to pull out their wallets.

Sales IQ plugin from Zoho

This plugin is like a blessing in disguise for your website. It helps you to comprehend your consumers’ efforts and their ordeal by visually evaluating their touchpoints. When you analyze the activity on your page, you get better insights to figure out how to deal with them or improve them for that matter. It’ll let you optimize the user’s experience on your page and optimize lead generation and convert them into leads.

Feedback form

Healthy companies depend on feedback, whether it comes from customers, the public, or your own employees. The information that you collect directly from your clients is raw tips to enhance your skills and services. Not only does this enhance what you offer but also lets you know what to actually drop.

A Feedback form can be considered a reality check for the business, but only to learn from.

Social media plugins

The easiest way to let your clients look into you in-depth is through social media. If your social media handles are very engaging and impressive, your potential client should be able to lure themselves into it.

And the way to do that is to put social media plugins on your website at relevant places. This will give them a chance you look at the personal side of what you offer and how.

Ask for comments on blogs

Your potential clients would be reading your blogs because he’s not well versed in that area and hence, he’s bound to have questions about it.

What better way to attract him than to show your expertise?

Give them a way to get their answers by just commenting and that’s your lead to steal the show.

Obviously, putting these elements on your website for your best use is a task to be performed by experts. And guess what, you found them. So what do you say, we should get to work already!
Let’s get on a call and discuss how to proceed with it.

But that’s not it!

Go ahead and get a no obligation, absolutely free 20 minutes one-o-one discussion with our experts and get your answers.

We are all ears if you wish to get in touch. Here are several ways you can get in touch with us. We are waiting to hear from you

In the virtual era, your website is the identity and the first point of contact of your brand, so making sure that you nail the first impression is crucial. And that’s why, when you’re making such a huge decision, we can understand it can get you scratching your head about what would be the best way to go about it.

But we boiled down these queries to the most crucial ones, so we’ve made your job a little easy when it comes to hiring the website developer that fits your bill perfectly –

Have you worked on similar projects before?

It is very important that your developer and you see eye to eye about the goals that you wish to achieve through the website, or else whatever they come up with will always disappoint you. 

Especially, when translating ideas through the creative language of design, it is better that there’s a mutual understanding of what you as a client want to achieve. 

Because, otherwise everything from the paid hours to the resources used are going to extend beyond the optimal, leaving you with a sour experience.

How long will the development process take?

This question will help you segregate the best suitors for your case, as the completion of a website can be different for different developers. 

This in turn helps you adjust your commitments to this process better too, as the best team will be able to adjust to your office hours, availability, schedules and more.

Not only does it streamline discussions and reviews, but it avoids excessive billing and an overall delay in the results too.

What are the services that I can avail?

Developers of different scales offer various scales of services and plans. So when you’re on the lookout for one, making sure that you have chosen the one that will be able to provide all that you need is a must.

There’s a whole menu to choose from – like SEO upgrades, Social media marketing, landing pages, and other requirements to supplement the main website, the list is up to you to decide.

This helps in making sure you don’t miss out on a feature of your choice, or spending on features that are of no use to you.

What SEO strategies do you use?

An important part of letting someone design your website for you is knowing how versed they are with the latest SEO strategies and what resources they use to achieve them.

Since they decide the content that goes up on the webpages, all device compatibilities, and ways to make an overall strong web presence – then it is destined to be a bad deal. 

So, while finalising these matters make sure, they know their optimization strategies and keyword research, as well as better techniques to convert the web traffic into your leads.

How much say do I have over the design process?

Most times you would know what you want your website to look like, and even though after all the vital checks – you might be entrusting the developers fairly well – it is still necessary to ask how much input and editing you’ll be allowed throughout the process.

Once you have communicated about how much involvement you are willing to offer, and that gets settled, you have to make sure you are able to have the editing scope you seek.

You can always settle it in advance, so you can provide your comments without both the parties hindering the process at any point.

Do you offer content marketing packages?

Now, this is entirely up to the requirement at hand, but in most cases we want a website to serve a purpose – which is generating more leads and converting the visitors on the pages to customers.

And when your website designers offer content marketing as a part of their website development package, then it can have many benefits like getting search engine optimized content, more engaged visitors, and high-quality content that improves your rankings on SERPs.

If you already have an in-house content team, you might not require this, but in areas of inexpertise like designing landing pages or social media campaigns, it always comes in handy to use your developers’ SEO help.

How much would you charge for such a project?

Throughout this article, we have talked plenty about preventing cost leaks in the process of hiring the ultimate website designer, but when you have to seal the deal making sure that the right one fits the budget is equally important.

Developers have different hourly or per project rates; so when you are going to hire the candidate you like the most – you might want to settle their costing mechanism and make sure you can shell out that much, for a seamless experience. 

That being said, getting the cheapest website developer might not be the best idea, as you can end up with a product you’re not a fan of if you do so. Know when to pay extra if you see results you like, and not skimp it for a rush job, because you might want to get the perfect website in one go.

Do you offer custom as well as template websites?

Usually, web developers provide both types of websites, depending on what the client needs. Template websites are usually an economical option, but they aren’t the most optimized ones. 

These can also have a bad impact on the traffic that is generated on such pages, as the personal connection can feel lost.

Custom websites are the most ideal when you know that your website has a lot of expectations on it, given that a good developer can make sure it’s fast-loading, pretty looking, and good at lead generation. 

Custom websites will always take longer to build and bear a higher cost, so if you’re not looking for the same you might want to know if you can choose between custom and template options.

What would be the timeline for the project?

You can try to get an approximate idea of how long it would take to build a website through the developer, but given how many changes need to be implemented and other approvals – it is destined to be a little more elastic than you’d wish.

Apart from the monetary aspect of the time, this can also cost you important clients and making better business. 

So, when making such decisions, you need to make sure that each milestone is set in place with a tentative deadline; and the communication throughout should be stable so the progress is always discussed with you.

To sum it up

Finding the right website developer for your brand is going to take some research, effort and comparison. But when you keep these points in mind – you will be able to sort your options better. Regardless of each specification, the most important thing will be to find a developer that can understand your vision and is able to communicate with you well – so they can deliver the results that represent your brand the best.

But that’s not it!

Go ahead and get a no obligation, absolutely free 20 minutes one-o-one discussion with our experts and get your answers.

We are all ears if you wish to get in touch. Here are several ways you can get in touch with us. We are waiting to hear from you

Let me tell you, it’s alright to think that your website needs some reworking, it worked for a certain period of time – but with the changing wind of newer technological upgrades, you will have to renovate your website too.

In all fairness, there isn’t any point in having a website that isn’t focussed on customer feasibility, fast responses, and device compatibility nowadays. With much more precise SEO regulations and a wider audience for traffic to land on your webpage, having a dead website can do more harm than good to your online presence.

But we’re not here to monger fear but to guide you with the current best practices that you must integrate into your website, to yield the best customer UX, that leads to the results that you want to see.

Blank Spaces Are Valuable Too

White spaces are the holy grail of good website design. This might sound simple to you at first glance until you realize it’s all about how you implement them.

 Now they’re essentially blank spaces in the sea of images, texts, menus, and CTAs. And these exact blank spaces, and how strategically they’re placed – truly enhances the aforementioned elements. 

We’ll discuss attention spans and how to steal them, later in the blog, but the primary way to do so is through using white spaces. The simple rule of thumb on how to go about these is through keeping a margin space around your webpage contents.

Design Websites that load ASAP

Now, different websites have different loading times – owing to whatever stuff is there on the page to load. But regardless of whatever you deem important on the page, it has to load in between 2-5 seconds, or else the point of having that website itself is hampered.

I know the statistics sound harsh, and in some cases very difficult to achieve, but that’s what the user wants. According to Google, you can easily observe a bounce rate of 40% or more if your website takes more than 3 seconds to load.

The bigger picture, however, is the mobile page loading. Mobile devices are rapidly constituting a larger mass of online traffic, and these users are likely to be more impatient than desktop users. So, always bear in mind to check how your websites load on all devices. 

But these factors can be easily combated if you make use of Google’s analytics features and see where the lag comes from, and get with the program at the earliest.

Catch The User’s Attention

The heading might not sound like an interface design input – and although it isn’t – it surely is a good reference point to arrange the elements that you have in mind. 

For instance, the user forms their opinion in about 0.05 seconds, about what they think of your webpage. And if you think the overall interface of your webpage is aesthetic enough to make them stay, and you’ve won the battle, then there’s more. The average time any user spends on that website is about 10-15 seconds. 

The message is clear, you’re supposed to tell them what you do, how you’re relevant to them, and then engage them further in a cyclical manner in this short time frame. Thus, your design should also have that rhythm accordingly. 

To achieve all of that, make sure you are –

• Writing important information in bullets and points
• Creating creative and catchy CTAs
• Using relevant and high-quality images
• Hyperlinking only the important bits
• Maintaining consistency in all the webpages

The Images Help In Telling The Story

You can only play so much with the text and the interface to convey the gist of your services on a webpage. And that’s when the scope of illustrations and images comes into the picture.

It is common for many website designers to go for stock images to fill spaces and also get them at high quality. But sometimes this backfires, as the images are the connection points for the user and your services to have a connection, and with stock images that they might have seen at a hundred other places online – they’re bound to not feel the bond.

So, our advice would be to buy images or edit images that are relevant or make renders of the subject at hand but don’t be skimpy with these elements for sure.

We’re gonna leave you with this concise checklist of sorts for you to make sure you’re on the correct path when designing your web presence through the website.

But if you think that you want some expert advice – for anything really – a webpage report, some graphics help, or maybe even designing a new one that can garner many website design awards.

Then The Dreamers Design team is always there to help. We’d love to get on a call with you and answer all your queries that you might have, zero obligations – schedule a slot here. – calendly

But that’s not it!

Go ahead and get a no obligation, absolutely free 20 minutes one-o-one discussion with our experts and get your answers.

We are all ears if you wish to get in touch. Here are several ways you can get in touch with us. We are waiting to hear from you