All Posts By

Nishant Sapra

Aug 12
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Maximize the Potential of Your Infographic, Make it Go Viral!

By Animated Infographic, Html Infographic, Infographic, Interactive Infographic, Static Infographic, Video Based Infographic
Maximize the Potential of Your Infographic, Make it Go Viral!

An infographic is a lot more than just a JPEG which looks good and conveys the information in an appealing form. Apart from that, it can be used in many more ways than just a post on your website or a social sharing item. With so many types of infographics in the market today, it’s important to choose the right one for your business.

If you’ve ever seen an infographic on your phone you must know how uncomfortable and unimpactful it can be. You may have had to zoom everything, which would have killed the impact of the infographic in that very instant. In many cases, if you share a very long infographic on social media, it may hamper your feed more than helping it. The reason behind this is that most infographics are not mobile responsive, which makes the text on the infographic look extremely small. Same is the case when a long infographic post is shared on social media channels like Twitter. Honestly, I have seen many successful people doing this.

So is there a brighter side to it?

Absolutely. Infographic designs have evolved over time to provide solutions that are mobile mobile-friendly. In this article, however, we will focus on how you can use infographics more effectively to maximize outputs.

Here are various forms an infographic can elevate to. 

Level 1: The basic JPEG

Level 2: Animate it and make it impactful

Level 3: Make it responsive with HTML

Level 4: Add Animation To HTML Infographics

Level 5: Make it socially shareable

Level 6: Make it viral

Level 7: Make a video infographics

Level 8: Extreme: Make a landing page using infographics to 10x your marketing efforts

Level 1: The Basic Form

Keep JPEG as your chosen format style with an average dimension of 700 pixels by 2000 pixels. Creating a good JPEG infographic is key because you can easily place it anywhere on your website and it can serve as basics for taking your infographic to the next level. The infographic is also great for sharing on websites like Pinterest and for uploading on infographic directories.

Level 2: Make Them Impactful

Gifographic

If you want to make an impact, you must stand out. Adding animation to your infographic allows you to capture the attention of your user, even if it’s for one second. While the same infographic can be shared as an image, making it animated catches the attention even more than a static infographic. 

This is a fine and effective way of repackaging an infographic if you do not have the time or the budget for a video but want to avoid making a static infographic. Remember that GIF infographics, also known as gifo-graphics and animated infographics are a bit small as compared to static infographics. This is owing to the limitations of the GIF creation process.

Level 3: Make Them Responsive

The good news is, you don’t have to restrict your infographics to JPEG images and animated GIFs, instead you get them created in HTML. What this does is, it makes your infographic mobile-responsive. So, your infographic looks the same on desktop and it looks great on your phone as well. 

Remember, you will still need static infographics along with HTML ones for posting them on directory listings. So, ensure that you hire an infographics designer who can convert a static infographic into an HTML one without any visible difference.

Once you get an infographic created in both formats, you can use the static one for posting on infographic directories and the HTML version for your website. Another benefit of having an HTML infographic or web-based infographic is that it is SEO-friendly. This means that Google crawlers

can crawl through the text written on your infographic and help with your SEO-efforts. Read more about it here.

Level 4: Add Animation To HTML Infographics

There is a bit of difference in Level 2 & Level 4. After creating a gifographic or an animated infographic, you can easily convert it into an HTML version. What this does is that it removes the ‘size’ limit from the animated infographics, so you can create one big infographic made up of many small ones. To be clear, there is no restriction on size when creating HTML infographics.

Level 5: Go Social The Right Way

Take over social media by creating multiple small infographics instead of one big infographic. Or break down, a big infographic into smaller cards. This is because long-form infographics take up too much space and don’t look so great on social media. The best possible solution for you in such a scenario is to break down your big infographic into small social infographic cards. This will allow you to easily share your infographics on your Facebook, Twitter, Instagram and LinkedIn fans. So create small social infographic cards that are good to share and can create enough curiosity for users to click on and land on your website.

Level 6: Make Them Viral

Wondering what you can do to make your infographic more successful? There is! You can ask your infographic designer if he/she can post the created infographic on to infographic directories to generate more visibility. The infographic can also be used in its appropriate form on various discussion forums like Quora, Reddit, etc. Imagine how cool it will be to answer a question related to solar energy with a nice infographic as compared to plain text! The person asking the question will be happy and may even convert into a lead.

Level 7: Video Infographics

There is another evolved form of infographics and can be a lot more impactful than other forms of infographics, depending on the concept being explained. Explainer videos are a good example of video infographics. However be cautious of using video infographics as they are not SEO-friendly and may not be useful for posting in directories. Video Infographics can be a very good addition to your existing infographics. Here is an example of a static infographic as well as a video infographic.

Level 8: Landing Page (Unbounce) Infographic

Landing pages are very good tools for getting leads and generating business. However, you can enhance the purpose of your landing page even more, by using the art of visual storytelling and adding different-level infographics to your landing page. The infographic on the landing page can be used to explain a product, to provide important information or to present your work timeline. The power of infographics and landing page combined together can bring in better results than ever before! 

Now that you know the levels at which you can take your infographics, it’s time to start executing. You may try creating a few infographics online, but you will need a designer or an agency to handle complicated infographics. There are a very few infographic design agencies who can offer it all to you. To get a unique infographic that best suits your needs, you can easily get in touch with The Dreamer Designs. We are a passionate bunch of designers, researchers, and content creator and have been leading the space of infographics and have designed over 1200 infographics for brands like Mercedes, Nokia, Microsoft, CupoNation and more. You can also see some of the work we’ve done by checking out our portfolio.

Aug 05
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types and forms of infographics

From Static to Video: The Ever Changing Forms & Types of Infographics

By Animated Infographic, Html Infographic, Infographic, Interactive Infographic, Static Infographic, Video Based Infographic
The Ever Changing Forms & Types of Infographics

Have you come across an infographic and want something similar designed for your company? Well, you’re in the right place. In this article, we will talk about the different types of infographics and their ever changing forms – from Static to GIFs to Videos.Since there are so many types of infographics, covering them in this article won’t be possible. Instead we’ll talk about the most popular infographic design formats in 2019 and how you can use them to shoot up your company’s online presence.

Popular Types of Infographics in 2019 

Static Infographics

Animated/ Gifographics

Interactive Infographics

Video Infographics

HTML Based or Web-based Infographics

Read on to find out which type of infographic can best suit your business.

Static Infographics

Static infographics are the original informative infographics! These infographics subtly combine text and images to present a compelling story that attracts the attention of the audience. Generally used to represent difficult concepts and data into comprehensible chunks, static infographics work as great information providing tools. Most static infographics use graphs, maps, charts, and other such visual elements to present any given data. This data is then easy-to-grasp and retain owing to the findings that visual impact leads to more retention. 

Although all types of infographics share similarities with static infographics, the thing that sets them apart is that they are not interactive. A static infographic will only present your data is a linear manner, without needing any input or interaction from the user. This is a huge drawback for when user interaction is key. However, if you want to present information, static infographics can work quite well. 

Static infographics are quite popular as they help in representing data, visually. Information is conveyed from one end to the other in a creative format. With the easy availability of static infographic templates,

Types of infographic

users have been creating a lot of infographics. Problem is, these templates have been used so often and by so many people that they have become very common and fail to produce any reaction. If you want to create a static infographic, you should consider going forward with an infographics designer or an infographics design company to ensure the content you produce is always unique.

Animated Infographics, Popularly Known as Gifographics

Gifographic

Who doesn’t like GIFs? We see them, smile at them and share them. The perfect mix for anything to go viral – use that in your infographic and you’re good to go! Happiness aside, animated infographics are gradually becoming the best infographics owing to the unlimited creative scope they offer. We humans are hardwired to retain visual information, something that static infographics can achieve. However, if you add a little motion to the entire scenario, you get an infographic that is far more visually appealing than its static counterpart. This ensures that chances of retention go higher. 

Animated infographics are types of infographics that use animation to bring life to your static infographics. If you’re just starting out, you should pick the best static infographics that you have and recycle them with animation. You would, however, need a good infographics designer for this task. Recycling old infographics with animation makes your best content even more appealing and shareable. 

Animation also grabs user attention more quickly than static infographics. Anything that moves on the screen is bound to get a second’s worth of attention, and if your infographic stands out in that instant, it has the potential of going viral. A drawback that comes with animated infographics is that they can only be small, owing to the limitations of GIF creations. However, you can overcome this drawback by breaking down your one big infographic into smaller chunks, which to be honest are a lot better for social sharing!

Interactive Infographics

As the name suggests, interactive infographics are well, interactive. They allow users to manipulate and interact with infographics by asking users to select answers or icons to present information. The great thing about interactive infographics is that they truly engage with your audience, and not just capture their attention. With interactive infographics, you can have multiple storylines leading to different end results. This type of infographic allows the audience to dig deeper without losing out on the bigger picture. 

The drawback with interactive infographics is that you would require a programmer to create a good interactive infographic. A lot of infographic design companies, including The Dreamer Designs, create interactive infographics as per user requirements. They can easily help you create infographics that users interact with and get answers based on their selections. However, if your main goal is to provide linear information, sticking to static or animated infographics is the better option.

Interactive infographics are more likely to be shared on social media. If your audience interacts with your infographic, you have achieved in one go, attention and retention. The higher the interaction, the more chances of users retaining humongous information and then sharing it. This helps the basic-goal of an infographic which is to provide information. Another important point to note here is that interactive infographics allow you to capture data. As users interact with your infographic, they provide you with a lot of insights related to the information on the infographic, you on the other hand, get valuable user data which you can use to further your business.

Video Infographics

Videos in their own form, work as great tools for retaining information. According to a study, if you gain information from a video, chances of retaining are higher even after 24 hours. That in itself makes videos a great marketing tool. Video infographics work on the same model. If you create a video infographic, you will be providing a massive chunk of information to your users within a minute. This will allow users to retain more on the subject than with say a traditional static infographic. 

Videos are great in bringing forth an emotional connect if presented correctly. Building on the same approach,  video infographics allow users to easily connect with the 

information on the screen. If the video infographic is about a great cause, users will easily click on the share button. This tells us that video infographics are great tools for conveying information to large audiences. 

The drawback of the type of infographic that is in video format is that you will require a designer familiar with creating video infographics. Another drawback of video infographics is that they can be quite heavy, so uploading may also be quite a task. However, videos are becoming very popular on social media platforms, so going the video way is not a bad idea after all.

HTML based Infographics Or Web-based Infographics

There’s always Google to think about! If you want Google to crawl your infographic, it can’t be created in the traditional JPEG format. If it is, Google will mark your infographic as an image and be done with it. However, infographics definition is that they provide information, so shouldn’t this information be crawled and help with your SEO efforts? Well, it should! But for that, you will have to let go of JPEG infographics and move on to the latest HTML based infographics.

 HTML based or web-based infographics are becoming increasingly popular owing to their capacity of taking on challenges like responsiveness and SEO. Infographics created via code, keep intact the information provided on the infographic as text. This text is then easily crawled and indexed by search engines like Google, Bing, Yahoo and more.

HTML Infographic for Mercedes Benz

If you use a lot of keywords in your infographic, you will be able to use it to enhance your SEO efforts. All the information that you have worked hard on creating is easily searchable on Google, allowing a lot of users to land on your website. 

The only drawback with HTML based infographics is that they can’t be shared on social media. However, to counteract that, you can create a JPEG of your HTML infographic and add a link which leads directly to your website. HTML based infographics come with a lot less limitation than its static and animated counterparts. They can be all the types of infographics combined into one. 

Another great thing about HTML or web-based infographics is that they are mobile responsive. So even if you create a huge/long infographic, it will appear on your smartphone, exactly like it does on desktop. No zooming required whatsoever! HTML based infographics are types of infographics that are becoming the leaders in the infographics world as they combine animation and interaction to provide information. What’s more, an animated infographic created via HTML doesn’t have any size restrictions!

Conclusions

Now that you’re aware of the types of infographics there are, it’s time to select the best infographic type for your business. If you want to provide linear information, go with a unique but static infographic. If however, you want your static information to capture more attention, your best bet is an animated infographic. Wondering about how to provide massive chunks of information? Go the video infographic way. If you need users to answer questions or to interact with your audience and want to capture data, go with interactive infographics. Coming down to the last one, if you want all the best features of all the infographics, stick to or start with HTML based infographics. These infographics pick the best qualities of all types of infographics and present them in an interactive format, they are searchable by Google and are mobile responsive. 

So don’t wait! Pick the infographic that works best with your business at the moment and go with it. You can create infographics using tools available online, however, those can be quite common. To get a unique infographic that is video, interactive or HTML based, you can easily get in touch with us, The Dreamer Designs. With a great team of designers, researchers, and content creators, we have been leading the space of infographics and have designed over 1200 infographics for brands like Mercedes, Nokia, Microsoft, CupoNation and more. We can help you create compelling infographics and are always up for a chat! 

Jul 18
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HTML Infographic for Mercedes Benz

8 Things that You Must Not Miss when Hiring an Infographics Designer

By Animated Infographic, Crowdfunding Infographic, Html Infographic, Infographic, Interactive Infographic, Static Infographic, Video Based Infographic
8 Things that You Must Not Miss when Hiring an Infographics Designer

The infographic design space has been part of a major evolution and is one of the most time-tested ways of delivering your message to various audiences. Infographics mainly comprise of visual clues to communicate the intended message while ensuring that it stays relevant to the topic.

But before you join hands with the Infographics revolution and get added to the list of people being benefited by the extreme communicative power of this tool, it is essential that you hunt for the right infographic designer for your business. Listed below are a few but crucial things to look out for when hiring an infographics designer:

  1. Purchased Images

The designer should use licensed vectors and images in order to avoid copyright issues which can cost you tons. Most designers use images from so-called “free” websites like Freepik and use an image like the one in the below example. However, the detail that they miss is that attribution is required for using this image. This can lead to serious trouble if your infographic goes viral. Which exactly is the purpose behind designing it!  

Same is the case for fonts where infographic designers use fonts from sites like Dafont which provide some fonts for free but for personal-use-only license. It should be ensured that the designer is willing to share the licenses for all fonts, vectors and images used while ensuring that all assets used are good for commercial purposes. You really don’t want your infographic to be a matter of worry and legal issues when you have already displayed it on your platform for the world to see!

  1. Variety of Styles in Portfolio (flat style, process-based, data-based)

Infographics can be designed for a variety of purposes. You can ask an infographics designer to create an infographics resume , to illustrate a process , or to simply provide information about a product  or a service . Infographics can also be used to list down the top 5 – 10 USPs or so of a particular product or to compare two similar things visually.

Infographics can not only be created for a variety of purposes but also in a variety of different styles. To give you an idea, Flat Style Infographics  provide good quantity of content at a low price making them perfect for when you want to only provide information. Image based infographics. on the other hand are good for product based infographics and for more professional industries like the medical, finance etc.

Although there is no fixed-style for an infographic, the designer should know what style will help bring in higher conversions. Infographics that resonate with the target audience tend to bring in higher conversions, something that your infographics designer should be well aware of. Along with that, the design should complement well with the overall style of the brand or product that he/she will be representing via infographics.

  1. Ability to Level-Up Infographics When Needed (animated, interactive, responsive infographics)

Did you even know there is more than jpeg images when it comes to infographics?  Your designer created an infographic, shared it with you in a jpeg format, you posted it on social media and mostly received a positive response. However, you also got feedback that the infographic could have been more interesting but alas, you don’t know what to do with this excellent piece of information. Worry not!

There are several options that can be used to level-up your infographic and these options should be your designer’s first go-to. You can reuse the infographic with animation  and make it mobile-friendly. Yes, there are ways in which you can make your infographics mobile responsive and SEO-friendly ! If in case you have a content-heavy infographic, you can repurpose it for social media by converting it into social cards . Your designer should be able to help you scale-up and extract maximum out of your infographic.

  1. Infographics Created are Mobile Responsive & SEO-friendly

Check with your designer if the infographic created is mobile responsive and SEO-friendly to save yourself a lot of trouble. With mobile-first being the trend in the industry, you must ask your designer if they can convert infographics into a mobile responsive design via HTML so Google crawlers can read through the text. This will also allow your infographics to help you in your SEO efforts. You can use this infographic as an example  and request the designer to check the created infographic on both mobile and desktop.

  1. Beware of Template Based Designs

You must ensure that designers don’t create infographics for you using ready-made templates as that will kill the purpose of creating the infographic in the first place. The real purpose of an infographic is to present information in a unique and customized manner so that it tells your story. The designer should not fit your story in a ready-made template.

With a variety of drag-and-drop infographic builders in the market, designers can take this path. The problem with this is that owing to limited resources and tools, infographics created via drag-and-drop builders are never unique. Most of the infographics end up looking exactly similar and you probably don’t want your infographic to look like it was inspired from your competitors.

  1. Integration with Existing Systems (HTML, WordPress, Unbounce)

Before you go ahead with a designer, you must consider whether or not the infographic created is good enough to be part of your website or marketing plan? Can it be sent as a landing page using Unbounce or can it be part of your WordPress website ? You must consider if your infographic falls in line with your marketing efforts and if it be integrated with your existing brand guidelines?

  1. Experience with Infographics & Success Stories

How can your designer guarantee that the infographics they create are liked by your target audience? Truth is, they can do no such thing, however, they can provide you with proof of past success which can back up their claim. For example, infographic resume for Ben Fisher is an infographic that has been featured at various places across the web and is liked by many. You can also ask designers for their work experience, portfolio and the names of the brands they have worked with in the past.

The number of infographics worked on is also a good decisive factor when selecting an infographic designer. A designer with more than 1000 infographics designed can be considered to be a safe choice.

  1. Cost

You may wonder if an infographic designer will charge more if they have worked for big brands in the past. In order to get an idea, we will provide you with an industry cost of a basic infographic so you can negotiate better. For example, a static infographic for approx. 700×3000 px like this one should cost you around USD 200-300 depending upon the volume and timeline. The price will however increase with additional features like animation, mobile responsiveness, SEO-friendly design etc.. However, now that you have a fair idea regarding the cost, you can begin your search and negotiation from there.
Now that you know the points to consider when hiring an infographics designer, you must be ready to go ahead! However, if this seems like too much information you can always hire professional teams to take care of your infographics and other design requirements. When investing your time, effort and money, you must consider whether or not it is all worthwhile. Hiring professional ensures that the work you get is unique and tells your story in the best manner possible. If you want to hire great designers, you can get in touch with The Dreamer Designs , a company that understands all these things in detail and has years of experience in the infographics industry. Chances are that they already have infographics relevant to your business needs.

Jul 17
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Ways in Which Landing Pages Can Drive Your Business

By Infographic

Landing pages have been around for a very long time and chances are that you’ve already heard a bit about what they do. To begin with, a landing page is different from a website, it’s a specifically designed page to increase sales, capture leads, or push a product out there into the world. 

If you’re not getting conversions via landing pages, chances are, you’re doing something wrong. This article will cover a few important points with proof to show you how a landing page can help a business like yours. Read on to understand how you can use landing pages to drive your business further. 

Landing pages are created with a specific purpose in mind. The purpose could range from capturing the contact information of visitors, building a large following, promoting a product or showcasing a sale offer. With a purpose defined, you can start focusing on other aspects of your landing page, ranging from the CTA to the design, all of which play a role in driving conversions.

As a business owner, you would want to get conversions at some point of time. Creating a landing page at that time is important. Listed below are various situations where launching a specific landing page for a special purpose can drive your business further and faster than the competition.

Businesses with segments & variations in the product

If you are in a business where you sell similar products with slight variations, a landing page can help you in targeted marketing. You can create landing pages for both variations and promote both pages in front of two segments of users. For example in a car sales business you can have focussed landing page for a particular car and another landing page for its variant. That will help you target only those looking for that car on your website and increase the chances of sales.

Beneficial for: Automobiles, electronics, design & software development, machinery & equipment, accessories & clothes, sports equipment etc

Industries where speed matters

Don’t send your users looking for products – they might get lost exploring your website. Instead, push the product via a particular landing page. This will allow users to quickly find and read about the specific offering without having to look for it themselves. This also increases your chances of providing information to your users very quickly and efficiently. 

Beneficial for: Medical professionals, lawyers, bail bond agents, dealing in products with a price below USD 10, event tickets, travel tickets etc.

If your product is quite technical

If you have a product or service with technical specifications, a landing page that provides technical specifications and detailed descriptions makes sense. With a landing page, you can describe in detail technical aspect which otherwise may not be possible on a homepage or inner page of  your website.

See how Creek Side Villas created a landing page to display all of their services, and how they generated great leads using the same page.

Beneficial for: Crypto, mobile devices, automobiles, technical services, Hosting & cloud services, machentronics, energy sectors, SEO etc.

Businesses with high competition

If you’re selling a product in a highly competitive market then creating a landing page to drive sales is a MUST. This will help you in capturing the attention of users looking for a product like yours – without you having to redirect them from your website’s homepage to another page on your website. They’ll directly ‘land’ on your landing page and find what they were looking for. The key is to deliver precise and quick information. If you can do that the chances of converting a sale is quite likely.

Beneficial for: Grocery, FMCG, household equipment, stationery, clothing, food, education, real estate, legal services, medical services, etc.

Creating a landing page is an important aspect for every business as it can help drive any business further. The idea is to find the purpose for creating a landing page and then using it to accomplish that purpose. It’s not difficult and can help you stay ahead of the competition.

Jun 19
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Infographics – how this term is changing the way we consume content

By Infographic

The way we consume content has been dramatically changing in the last few years. With the widespread use of the internet and the use of smartphones at a global scale has made content easily accessible. Anyone with a smartphone and an internet connection can consume as well as publish content. Owing to this, there is more content available on the internet than ever before.

However, content posted online is becoming less receptive, every single day. With average attention span shrinking from 12 seconds in the year 2000, to 8 seconds at present, ensuring that your content is even acknowledged, becomes a tough task. Since 2016, there has been a drastic increase in the amount of content being posted online, making it easily accessible to anyone at any time of day or night. This allows people to skimp through articles, photographs, podcasts, videos, etc. With decreasing attention spans, people only spend time on content that they can grasp quickly and easily. Lengthy articles showing multiple statistics and graphs are out of the competition. Unless, they’re very good and by a piece of luck, stand out.

In such a scenario, it’s especially difficult for digital marketers and businesses to come up with innovative ideas to grab the attention of users. With content being posted every second, being innovative every single time, is also a tough task. According to an article published in Time Magazine, 55% of users that visit a page, spend only an average of 15 seconds skimming through the content. In such a scenario, coming up with ideas to maximize content utility and providing all answers in 15 seconds, is imminent. This is where infographics come in place.

 

Infographics provide a visual representation of your content while including important data points in their body. As visual beings, we only need to skim through an infographic while gaining all the information it’s trying to provide. Thus, utilizing infographics to present information is becoming the norm in the changing landscape of content consumption. Using infographics, any business or marketer can promote products or provide content to an audience, without worrying about getting lost in the chaos of content production.Well crafted infographicstend to make content easy to understand as well as memorable.

 

If you were to scroll through your online feed on any platform, you would see that the way people or brands communicate, is becoming increasingly visual. Pictures have been ‘saying a thousand words’ for a very long time now and short videos are becoming the norm. In such a scenario, we can easily acknowledge that the state in which we all communicate has moved towards visual representations, take Virtual Reality for example. Currently, most marketers rely on visuals when posting anything on social media – since visuals get more reception. According to new research, over 60% of marketers have used infographics to promote their business and to increase sales. Increasing number of mobile-friendly infographics have started changing the way in which we consume content on our smartphones as well – a thing that was earlier lacking for infographics.

Infographics work because 90% of the information that the brain receives via an infographic is in the form of visual content, this makes retention a lot easier. It’s true that we tend to forget what they read faster as compared to when we see. In fact, it has been noted that when we see visual content, we trigger various emotions that help us retain more information. Visual representations also help in connecting with the business or the brand promoting the infographic. If the content shown via any infographic is true and helpful, a user is likely to return to your website for more information. With infographics, you can build a loyal customer base, thereby ensuring that your content is always consumed by your returning audience.

In fact, you can push your website further ahead with the help of HTML based mobile-friendly infographics. These infographics are responsive on mobile and help you in your SEO efforts. Made with HTML 5, these infographics are crawlable, so any text you place on your infographic can be read by Google, thereby helping your SEO efforts and pushing your content further ahead. This will also give you an edge against the competition using basic infographics to push content further.

If you wish for your content to reach your audience, you will have to compete with this rapid pace of technology. In such a world, relying on old marketing techniques will do you more harm than good. If you were to publish an article about your product, people would probably skimp through the text and might just remember the brand name, if not the name of the product. With infographics, however, you can visually represent the specs of your product while ensuring that the customer would get impressed by the data collected on said product. If the product is good and that information is publicized properly, sales will inevitably increase.

What’s important here is to create innovative infographics that help you tell that story, without getting lost in the endless amount of content present online. When a well-created infographic gets posted online, marketing it further also becomes an easy task. Once that happens, you and your business can easily take off.

 

So grab the attention of your user by designing infographics that can convert. There are a few online websites which you can sign up on to create great infographics. If however, you want a professionally ideated infographic, which is backed by content strategy, you can get in touch with us. With a great team of designers, researchers, and content creators, we have been leading the space of infographics and have designed over 1200 infographics for brands like Mercedes, Nokia, Microsoft, AAP, Upwork and more. The infographics that we create are made with HTML with selectable text that Google can crawl, thereby helping you in your SEO efforts, they are also stunning, animated and interactive. Created with HTML 5 and with WordPress compatibility and mobile-friendly responsive design, we can help you push forward your products or content to online audiences.

Jun 18
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How to get your business trending by following a method adopted by brands like Microsoft, Mercedes, and Cuponation?

By Infographic, Static Infographic

Do you want your business to trend?

Well, who doesn’t? But do you really think it’s possible? If you’re doubtful or don’t have an answer to that question then you’re at the right place. Reading this article will give you answers and convert your doubts into all assuming fact-based ‘Absolutely YES!’ sort of replies.

 

Now, the next question is HOW do you do that? 

The simplest answer is in the fact that to trend you need to align with something that’s already trending and ride the wave. 

So what’s trending since ages and not going to stop for years to come? Well, it’s a not-so-secret tool that you can use to trend your business. 

 

Cave Drawings/ Infographics/ Memes

Yes, it’s the visual form of presenting data that has always been there and is there to stay. 

Read on to find out the reason behind the success of cave drawings and how this Stone Age technique still rocks in the modern world.

How Infographics (the modern Cave Drawings) can be used for your business? 

Infographics are a medium of visual presentation of ideas. And there are some advantages infographics have as against textual information.

The most obvious advantage is that the images convey where there is a language barrier. Everyone understands represents money even if they do not understand the word ‘dinero’ (meaning ‘money’ in Spanish).

The other advantage is what we can understand by driving on a road. Ever wondered why sign boards on the road have symbols and not just text? That is because our brain perceives images faster than text.

The modern advantage of using infographic and also the advantage which will help you to trend is the gift of Social Media. We’ve all witnessed the speed at which we get messages or the speed at which anything goes viral – from memes to infographics to people. Travelling around the world is also becoming easier, ensuring large scale globalization. Ride in this wave with mini-infographics that are easy to share. You can also get a big infographic designed which can be broken into parts for social sharing.

SEO. And when I say SEO I really mean direct SEO and not indirect SEO. Yes, now you can have Google crawl through the text presented on your infographics. Created with code and offering a stunning design, infographics can now be used to increase SEO directly. To know more about how infographics can boost SEO

Trying your first one is easy

Now that you know why infographics are such a valuable resource to your business, it is time to get experimenting! Try creating & launching your first infographic. If you need professional help, we’re right here. And guess what you can have the same designers working for you who have worked for brands like Microsoft, Cuponation, Mercedes and that too at a budget starting at USD 200. To maximize your chances to get trending you can also opt for our Social Media Infographic Bundle which will also provide you with 3 to 4 posts for the same infographic specially for social sharing. So think wisely and evaluate if you wish to try this out and start trending or would prefer to keep wondering how others trend so very easily!

Go with experienced infographic designers for your first Infographic Design

 Just to set the expectations right, one infographic may not make you trend (Although there are high chances that it can) but it will be the start of a journey which will eventually result in more sales, more traffic, and more conversions, if done correctly. To do it right, contact the specialists at The Dreamer Designs who have an experience of designing over 1500 infographics.

Don’t wait. Get trending, today!

Jun 14
Love1

Wondering how to retain user attention? Go the infographics way.

By Infographic

With incredible amounts of information being added to the internet every second, capturing and retaining the attention of a user is a daunting task. Information overload is becoming a real problem with people moving away from countless words and incomprehensible sheets towards content that is easy to grasp and retain.

For information that can’t fit onto videos and podcasts, one would still require a way to relay information to the consumer. Enter infographics, a powerful tool that can take up incomprehensible data and turns it into visually appealing content which is easy to digest.

Infographics meaning is very clear, it uses an artistic way to collate and present information without losing the user’s interest. Infographics use multiple variations in colour, design, negative space, tables, charts, graphs, maps etc. to convert words into fun, attention-grabbing and engaging content. No doubt that infographics are changing the way we consume content.

Infographics have been generating a lot of attention owing to the fact that they visually represent extensive research material in a crisp and credible manner. Owing to this factor, infographics are becoming quite popular among organizations operating online as well as offline. Infographics sift through data, pick important points and show them to consumers so they can make decisions quickly and effectively.

Mentioned below are 8 reasons why infographics are impactful and the various ways in which they can benefit your business:

1. ATTENTION-GRABBING: If you’ve ever come across an infographic, you would know how attractive they can be. They provide information in a crisp manner capturing the interest of the user. With images, graphs, and visually appealing content, they ensure that a user will pause before moving forward. Bright colours, maps, and various design elements, also ensure that infographics don’t blend into each other, tickling our natural instinct which makes us such visual creatures

2. MAKE DATA COMPREHENSIBLE: Infographics are known for sifting through hoards of data, selecting essential data points, statistics, and figures and representing them in an attractive and relatively small area. With infographics, you wouldn’t be sending out a lot of content to grab user attention but creative chunks that solve the same purpose, but with higher CTRs

3. ANSWER QUESTIONS: Creative infographic ideas can find a way to answer user questions in an attractive manner. They can help bring in effective changes for which the infographic is being used

4. SUPPORT DECISION MAKING: In today’s fast-paced world, getting reliable information quickly can help save time and decrease decision-making time. This can be beneficial for businesses as they can get information that can easily be interpreted and lead to decisions that are accurate and quick

5. BUILDS TRUST: Infographics use graphs, charts, tables, arrows, and various other such elements to present information. The use of such elements takes forward important information to the users and helps them make correct decisions based on your expertise. This process gains the trust of each individual user and ensures user attention.

6. BRANDING: Infographics that are correct and visually appealing help users in gaining information that they require. If your infographics provide that information, you gain the user’s trust. This helps your business brand itself into the minds of the users as experts in the field

7. BUILD SOCIAL PRESENCE: Owing to the amount of information present on infographics, they can be used as social media posts to attract the attention of users and build an online presence. Infographics that share information have the potential of going viral thereby generating free branding and new user acquisition. To do this, you should always ensure that your infographics have your logo, name, and relevant contact details

8. INCREASE GOOGLE RANKING: Posting your content on websites and social media can generate a lot of back-link that can help increase SEO. Another way of increasing SEO is by creating SEO-friendly infographics – a new type of infographics created by us, The Dreamer Designs. The infographics that we create are made with HTML 5 with selectable text that Google can crawl. This advent in the creation of infographics helps generate a lot of SEO traffic. Read more about HTML based infographics here.

Infographics are a great way of generating business, relaying information and accelerating decision-making processes. These reasons have made infographics very popular in all industries, online as well as offline.

To create an effective infographic, you must keep the following points in mind:

1. ORIGINAL: A creative and original infographic has the potential of going viral and infinitely increasing your audience base. Original content also has the ability to be more attractive and attention-grabbing

2. EASY TO UNDERSTAND: If your infographic is not simple to understand, it may lose the quality that makes it so very attractive. Simple content ensures that people don’t get lost trying to understand the infographic, instead, they spend that time trying to understand and retain the information that the infographic is designed to provide

3. RELEVANT: The infographic that you create should be contextually relevant and concise. It should not talk about multiple variables that are not linked, this should be done to retain the attention of the user and not lose that attention due to factors that could have easily been avoided

4. SHOULD HAVE A UNIVERSAL DESIGN: You should ensure that the design of your infographic is universal so that basic signs and elements used can be understood by everyone. Using elements that may have different meanings may cause problems in relaying the correct information to all people

Infographics are a great way of providing information, retaining user attention, and driving business. If you intend on creating Infographics you must ensure that they are accessible to all people and show relevant content. There are many online infographic maker websites and infographic creators that you can connect with if you have any infographic creation requirements. The Dreamer Designs is one such infographics website. With a great team of designers, researchers, and content creators, we have been leading the space of infographics and have designed over 1200 infographics for brands like Mercedes, Cuponation, Microsoft, and more. If you’re looking for someone who can help you in generating infographic ideas, creating beautiful infographics, or want to have your questions answered, please click here.

May 30
Love0

Being a winner will be BIG

By Announcements, Design
It’s so gripping to have touched this milestone and becoming a part of the ury is enthralling.
AWWWARDS are a pipe dream triumph for any designer and being a part of the jury means a great deal.

If you are not sure, you can get a review by experts at The Dreamer Designs.

Get your website audit done for FREE by a member of Young Jury at AWWWARDS

Yes! I want free web audit

With this young Jury certificate comes the message which states ” a group of leading digital design professionals who use their experience and knowledge to judge web projects from all over the world” and I have a hunch that our long haul has paid off and has started yielding fruits of a big hit.
It’s furthermore a long way and we have our seatbelts tight!

But that’s not it!

Go ahead and get a no obligation, absolutely free 20 minutes one-o-one discussion with our experts and get your answers.

Ways you can reach us

We are all ears if you wish to get in touch. Here are several ways you can get in touch with us. We are waiting to hear from you

Benefits of outsourcing design servicesSkype: thedreamerdesigns

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