Nishant Sapra

In my career, I have noticed these ,

4 things all the best designers will always do for their clients and to discuss them, I have compiled them here :

1. Return on Investment

Generally, a client will spend a huge investment on your design. You might have the least to lose if the project fails, but your client might suffer a huge loss. The last thing you want is to minimize their return on Investment on your dicey ideas. To be successful, make sure your designs speak for your client’s business. A lousy idea is worse than no idea.
Know their overall business strategy, their market conditions, their audience, and then design according to their needs.

2. Know your client

Think of it this way, your client has their own ideas of growth and business. Since they invested in you, they have expectations of progress. You can’t expect them to sit back on their chair and wait for your mail to pop up. What you can do is – let them see how you work. I suggest regularly updating them on the progress status, provide measurable goals to track.
Acknowledge their ideas and question if in doubt.

3. Respect others to get respected

While this might sound like a moral science lecture, it actually is true. Your client might not be a design expert but they expertise in their field. Listen to what they have to say, understand what is at stake. To gain respect, you must make them feel respected.
Make them part of your work, discuss your ideas. Explain to them how your design relates to the goals of your client.

4. Keep the cost in mind

This is for both- you and your client. Speaking of costs, both you and your client would be investing in the design. You might worry about personal, technological,and organizational costs put in a design, for example- introducing a new design tool to your staff, or maybe hiring a new staff. While your client might worry about the cost of changing, for example, change in the logo of the business. Make sure you keep all these affairs in mind and look for ways to design something making a great payoff with an acceptable cost.
While complying to every argument and needs of your clients can be tough and sometimes bearing the criticisms can make you doubt on your abilities but

With good designer- client relationships, at the end of the day, you are the one dressed for success.

But that’s not it!

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I will save you the effort of reading the full article if you need an answer to the question which brought you to this article. The answer is that you can’t even start. But you knew I was going to say that, didn’t you? And you already know that I will start with the logo argument, as that is the first thing you will need for a business, to begin with. But I brought you here to share a rather contrasting thought,

“How far can you go with design involved in your business”.

And, by FAR, I mean, growth in monetary terms. How much a good design adds to your pocket if applied well?

The truth is, it can bring massive returns. Give it a thought.

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• I will suggest you to first examine both successful and not so successful companies and their designs.As in how they present themselves through design.

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• Now look at your digital, social, and marketing designs and see if they represent the true spirit of your company. If you are not happy with it, my friend, you really need to invest in the designs.It is a proven fact, a human memory is more attracted to visual representation than any other form of representation.

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• For your products to sell, you need to pick your consumer’s interests. And it is quite impossible without involving designs.The more your design speaks, the more your products attract attention.

What is the difference between a well-designed ad and a poorly designed ad ?

The bad one dies and does not convert into cash.Why in a supermarket you will pick any product but not that one with wrong spelt or boring looking product or something you know is a fake just  by looking at it.Again put it to design.

So how far can you actually go with your business without involving designs?

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• You actually will not have any logo. You don’t have an identity to represent yourself in the market.

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• You either don’t have a website or even if you have one, it’s boring enough to drive your customers to death. Your online platform has no reach in this era of online consumerism

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• Your social media page is so basic even small influencers may have pity for you. No content to pick the interest of the users, no outreach via social media – the biggest online platform in today’s world.

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• What is your marketing strategy without design? God, I can’t even come to terms with this. You lack in social media marketing, online marketing, and the remaining options are really low.

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• With no marketing, there is a huge chance your brand may just never come up to the customers and even when it does, they will just prefer brands they have seen already.

Not only will your card for netizenship is in risk, I am afraid so is your business. This is the era of design, visual art and technology, and businesses are a huge part of it. There is a whole industry of design flourishing, and the reasons are quite clear enough. With a booming industry of design, and almost every other industry relying on it, the pace of your business without involving designs might just setback to a place in which consumerism has left already. And I am afraid, it never again will even go back to that place.

But that’s not it!

Go ahead and get a no obligation, absolutely free 20 minutes one-o-one discussion with our experts and get your answers.

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Website designs do come with expiry date.
What to do if you have expired one?

Would you be okay if running backward in a race you need to win? Obviously, that’s terrible. If the website you have is an expired one then you are exactly in the same position as the runner running backward.

In most cases, your website is expired already if :

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• It has not been updated in the last 3 to 5 years

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• You’re not getting enough conversions from it

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• If it takes ages to load

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• It can also be an outdated one even if it was recently designed but with some free no code builder and by a non-seasoned designer.

How does it matter?

It costs conversions. It can bring down your perceived value and blocks your chances of getting more business even from a very effective source, your website!

What can you do about it?

The shortcut way to get doomed in getting this problem solved is by getting it done all by yourself and a slightly less venomous way will be to get it done by that newbie designer you know.

1. Saving money and time

The most obvious benefit of outsourcing is saving money and time. Outsourcing a design company is far more convenient than hiring a team exclusively for you. It saves your money on recruiting, training and infrastructural development which in turn saves a ton of time.

2. Access to skilled expertise

Creative agencies have expertise in dealing with all aspects of designing and development and it’s smart to bring that expertise into use and fetch fresh ideas for your campaigns. Skilled expertise comes along with on-time deliveries with best-known qualities.

3. A fresh perspective

Hiring someone from outside your company brings a different outlook on your needs and goals. It could stimulate great income-generating formulas. Even if you have a fair knowledge of design, it’s great to have someone from outside the company to look at your needs from a different and fresh perspective. This could mean better ideas and implementation.

4. A Consistent brand message

Consistency is the key when it comes to branding and the design team you’re going to hire will be experienced in adjusting the project all the while maintaining consistency. It’s highly probable that your company’s requirements and goals will be similar to the outsourced company’s previous projects. This experience enables them to not be bothered by challenges and portray what needs to be portrayed.

But that’s not it!

Getting your designs outsourced comes with more perks than we can count but one thing that is assured is it becomes a worry-less experience for you.

Go ahead and get a no obligation, absolutely free 20 minutes one-o-one discussion with our experts and get your answers.

We are all ears if you wish to get in touch. Here are several ways you can get in touch with us. We are waiting to hear from you

We live in an age of information and one who has more information (read data) the more powerful they are.

So if the information is that powerful, how impactful can a piece of misleading information be?

We have seen riots, political upsets and wars based on misinformation in the recent past. The problem is that you don’t need a rocket launcher to fire misinformation. A 140 character message is sufficient.In this age of information, the content creators have a great role to play. The power of design is much more impactful than any time before in history. The way data is presented can change perceptions. A piece of information presented in a form that it looks authentic is good enough to make people believe things.

Designers need to evolve and verify the authenticity of the information that they are going to design.

This might mean lost clients, fewer projects and initial resistance but will also mean a better planet, fewer wars and more satisfaction.

Not all superheroes wear capes.
A popular LinkedIn quote reads not all superheroes wear capes. Be that hero. Likewise, not all warriors need swords and bullets, fight your war with your choices. Only recently we saw an example where a designer exposed major brands for their insensitivity towards black lives matter protest and rejected their high paying offer for work. We need more such designers to elevate the role of designers in the world.

The rule to follow is to

Create what you can stand for. And once created, stand for what you have designed.

I would like to close with the quote, Design can change the world and let that change be for the good of the world.

But that’s not it!

Go ahead and get a no obligation, absolutely free 20 minutes one-o-one discussion with our experts and get your answers.

We are all ears if you wish to get in touch. Here are several ways you can get in touch with us. We are waiting to hear from you

With the growing spread of COVID- 19, the virus is taking a heavy toll on the industries and enterprises.

In these desperate times, we are knuckling down to prosper relationships with our design industry families.

Here is how we are performing our part during the pandemic

1. Several companies are furloughing and firing their workers. We understand the amount of anxiety and pressure one must go through when they lose their job.
   To aid during such unfortunate times we are helping our clients who just lost their jobs by proffering heavy discounts.

2. Our work enthusiasm hasn’t faded even in such catastrophic cadence. Recently, we worked on a project with 99designs and Squarespace to bring some of the eateries in the US and around the globe go online so they can get work done even during this situation of lockdown.
   We are steadily working and delivering in off-hours as well.

3. The ongoing apocalypse is clubbing with the economy showing hard times to many enterprises. To hold hands with our family of clients, we are being flexible with payments.
   We have offered longer credits than usual to help keep the community grow.

4. The Medical teams around the world have been working nothing less than a soldier for their nation. To do our part of the contribution,
   We are offering FREE design audits to doctors, nurses, and medical staff

5. With social distancing being the recent global trend, remote work is the only answer for most of the industries. But many of the employees are inexpert for remote work.
   To help the community, we have settled upon not having pay cuts or lay off for the employees who are unable to take remote work.

6. Our aim not only has been to keep the community strong but to keep adding members to our family.
   Yes, we are Hiring!
   We have been hiring during the times of pandemic in order to cherry-pick the talents in the market and of course, as a goodwill to the nation and workforce.

Though the times are hard, we are expecting positive outcomes out of the crisis. But it will be hard without your end of assistance. If you are looking for business during the pandemic, You have come to the right place!
You can choose us for guaranteed mutual growth.

To get in touch with us mail us at mailboxofdreamer@gmail.com .
We look forward to hearing from you. Peace out.

But that’s not it!

Go ahead and get a no obligation, absolutely free 20 minutes one-o-one discussion with our experts and get your answers.

We are all ears if you wish to get in touch. Here are several ways you can get in touch with us. We are waiting to hear from you