Unconventional pros of a good design

By March 26, 2021No Comments

Do you realize the intensity of a design’s power? Not often!
Contrary to our general outlook, the primary purpose of a Design is not just to make things look great, it is also to solve things that nothing else can.


That’s right! The weirdest of website issues get solved by the wondrous designs. Whenever a designer floods you with questions about your website, he analyzes the existing backdrops of your business or any other foreseeable ones they could fix with design.

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When it comes to things online, designs have an unimaginable scope of power and it’s important to use them for their true potential.
Not sure about what problems it really solves? To name a few, here’s what design solves:

1. Focus on the target audience
A website will let you cater to the whole world, where your design will let you focus on the ones who will relate to your product or service. There is only so much you can do to control the audience of your website. You put in the best wherever possible, to get as much traffic as possible. But are you able to manage to get just the relevant traffic? To cater to those who might be interested in what you’re offering?
Well, this is where design comes in handy. They have the power of making the targeted audience feel like this is what they have been looking for. They can show them how they’re in the right place. Designs can make sure to keep the ones that
right, stick.

2. Overcoming an outdated website
There is a lot that an outdated website brings with itself. Most of these traits play around with the brand identity, which is definitely not good. The first step here would be to bring the website back into its shape before it causes any more damage.
Well, a sigh of relief here can be the potential of design. Redesigning will sort out a lot of things for your website that will automatically improve the user experience considerably

3. Boosting revenue
You can regulate your revenue through websites.There are a few ways in which your website can optimize your revenue or boost them up. While online shops are the most common area, packages increase their scope reasonably. They can be made much more popular through content marketing. Your website can also be used as a platform for advertising. Online payment options, donation programs, and memberships are a few other ways to increase your revenue online.

4. Optimum user experience
Designers understand user experience like no one else. In fact, a good designer bases all of his designs on their impact on the user. He will focus on solving their problems with every element of his design.
But the important part is that designs correlate with user experience. On the plus side, it makes it easier for the designer to fulfill the core purpose of creating a design.

5. Diverse digital identity
A lot of time, a website fails to cater to a segment of the audience, given the priority over another segment. In the case of an NGO, one may cater well to the consumer but may fail to cater well to funding bodies or stakeholders.
Will that hamper the growth of the business? Yes, it will.
It is essential to lay out the goals of every business to make sure every member of the
audience is being taken care of and the website design caters to all of their needs.

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Nishant Sapra

Nishant Sapra

Nishant Sapra is an Indian design solution expert and infographic maestro, an avid learner with over 20 certifications in various business and design domains, and an Author too. He is the founder and creative head at The Dreamer Designs, an award-winning design agency from India. He is an entrepreneur with three businesses in the field of education, design, and e-commerce. When not working he likes reading, socializing, and spending time with his family. His dedication to extraordinary and beauty have compelled Nishant to hike his brand to international clients. You may be familiar with one of his pan-global projects, such as projects with brands like Mercedes, Microsoft, and Upwork. If not, howdy and lovely meeting you! Find him online (site/ mail/ facebook /linkedin)