It literally puts in your first impression in the world and yet, it is not the best version of itself. You may think you’re saving up on money by not investing in your website but here are all ways your outdated website is costing you:
Loss of sales
Today, everyone is looking for the latest in every aspect and your website has the role of representing your modernity and your will to match the latest standards. People are not going to deal with you if your first impression doesn’t suit their needs. An outdated website will show them your lack of evolution and how you haven’t met the latest technology trends or social trends. Even though your product may be all modern, it’s representation should match it as well.
Outdated websites tend to impart incorrect information as well. It can lead your potential customers to perceive a negative image. When the website should represent your best features, it’ll be enhancing the opposite and you definitely want to change it promptly.
Your website should reflect what you actually offer. The representation should be accurate.
Limited reach
In simple words, if your outdated website lets you entertain an audience of thousands of consumers, an updated one will increase that by at least 10 times. The reach of an outdated website with zero digital engagement or any social media optimization strategy will be hampered. Without any effort to make it optimum, it’ll start to create a negative impact on the audience.
The constant presence digitally tends to promote your reach.
Weak mobile compatibility
Today, people access everything on their phones. If you’re trying to get their attention, make sure it can be done through their mobile phones.
Everyone looks for information on their mobiles, shops on their mobiles and if you wish for them to become your consumer, you have to make sure it’s feasible for them.
Most of the outdated websites are not mobile-friendly, killing half of the audience right there.
Weak user experience
Any user will not stick to a website with glitches or not smooth navigation. The users are supposed to have a smooth experience and are supposed to want to navigate through your website. But if there are any glitches or a page doesn’t load, it’ll make them leave your website completely.
With everyone’s busy schedule, their experience has to be prompt. If it’s a smooth ride for them, they’ll end up buying your product. But if they face problems at the checkout page, they might just leave right there.
Weak brand identity
Is your website representing what you stand for?
When people visit your website, they’re looking for an insight into the brand. They’re looking forward to knowing what the brand represents.
Your website should aim at making people connect with your brands. Every element must have a role to play in it. Your brand journey, your identity are few things an updated website represents.
If it doesn’t make you stand out, if it’s just about fonts and graphics, it might not work.