Nishant Sapra

A restaurant website, or the website of someone who publishes cooking recipes is more than just another website. It is a visual feast for the eyes, and even for the stomach.

Here’s a few tips for creating the best website for the food industry.

1. Using the best quality images
When someone is visiting your website and you are using a stock image instead of the actual one, a negative impression is left behind. Using good quality images taken of the actual food or the restaurant is just the right way to earn their hearts. Putting your work space (kitchen), image of the food you serve, etc is a good way to keep your viewers interested.

2. Behind the scenes
Behind the scenes of your food industry is always something that can be used for promoting your brand. Remember watching ratatouille, and the story of how chef Gusteau created all his special dishes and found the restaurant, how each dish is prepared is what captured attention.

Some of the behind the scenes that can be added to your website are-

– How did you start cooking?/ what made you passionate about cooking?/ when was the restaurant found and the story behind it.
– The hands behind each dish (the chef), where you get your produce and everything that goes into each dish is how you bring character to them.
– The team behind the dish, the hands that chop, to the hands that washes the dish and everything in between has a story that can be the element that engages your visitors.

3. Adding your menu
If you are a restaurant, you must add your menu to the website, but it should not be just an image of the physical menu, creating a menu for your website is necessary. Putting in that extra effort is not going to go to waste.

4. When and where
A website should communicate the location, opening time and closing time and also a phone number where the customer could make reservations or queries. All of these are compulsory information for your website

5. Hiring a design agency
A website is not just a design for online presence. It should have utility and should also go along well with your brand and also be a marketing strategy. All of these require professionals, who will be capable of doing their job to the best of their ability. Your website should leave the viewers hungry for the food you serve.

Contact us now, and we will work on your website and together let’s leave your customers wanting more.

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A buyer persona can be defined as the description of your targeted audience. This fictional buyer is developed with all the characteristics of your potential customers. This persona is created to understand the demographic better and assess their buying patterns to plan your marketing strategies. By giving them characteristics, goals, and hard limits helps make marketing more effective. Since different groups of potential buyers behave differently, companies have more than one buyer persona. A group of your customers could be young adults, while some are adults in their prime. Some could be are employed, others might be still studying.

For eg. one of your persona could represent a group of athletes, in their mis 20s settled in some tropical place with an interest in adventure sports and travelling.

Now, here’s how you can create the best persona for a better buyer experience:

1. Understand your demographics
For improving your customers’ experiences, you need to understand their likes and dislikes. Understanding your audience by doing thorough research is highly necessary. This can be done by analyzing your existing customers and their pattern of buying. While analyzing customers certain things to be considered are their age, languages they speak, location, and interests. These factors can help you build the perfect persona for each group.
If you are doing business with other businesses(B2B) then, you should also consider their size of business and have an understanding of their purchasing head.

2. Look out for competitions
Repeat after me, businesses thrive in competitions. If you are a business that’s looking to improve the buyer experience you provide, then look out for what your competitors are doing, what’s working for them and what went wrong with their strategies, and how things converted for them.

3. Their like and dislikes
Study closely what your existing clients likes and dislikes, how they have perceived the products or services you provide. Understanding their previous behaviours will give you a general idea as to what to expect from potential customers.

4. Identify what they are looking for
Clients have various reasons for their likes, dislikes, choices, and behaviour. They might already have an idea about what they want from you. Understanding their goal regarding their purchase at your place can help you serve them better.

5. Creating a persona
After doing all the research and understanding every aspect of your buyers that’ll determine your business, find common characteristics between the customers. This will create various groups with particular characteristics. Each group can be further developed into a buyer persona. For example, from a group of characters, you can develop.

a. A 20-year-old girl
b. Studying business
c. Lives in Toronto
d. Likes traveling
e. Like spending time with family on islands.

A clothing brand would know that this kind of person would like cozy, warm clothes because of their location, but would also buy swimwear during vacation.

This understanding can help improve the buyer experience.
Now that you know how buyer personas help your business, don’t waste any more time and start the research immediately to create a boom in your business.
You can even use hubspot’s free tool to create professional, customizable buyer personas in minutes.

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Search Engine Optimization or SEO is highly necessary to make your website more visible on the search engine which increases the traffic to your website. Here are some tips, you can use to build a strong SEO foundation using Divi.
Divi is a WordPress theme that allows complete customization of your website. It supports various plugins and it also comes with a Divi builder plugin that you can use with other themes as well. It lets you create a strong SEO foundation as well. Read ahead to find out how Divi can be used to create a SEO- friendly website.  

But, how do you measure the load time of your website? There are various tools out there that help you analyze the speed of your website, and here are a few of the best.

1. Keywords
One of the most used way to optimize your website for search engines is by using Keywords. The usage of appropriate keywords increases your SEO rating. You can use various keyword research tools to find the appropriate keywords according to your target audience. You should make sure that your keywords flow naturally with the contents of your website.

2. Using plugins
Divi is a WordPress theme that supports various plugins. This allows you to use the best SEO plugins such as Yoast SEO to create a strong SEO foundation.

Want to know about some of our favorite Divi plugins? Click here.

3. Hidden content
Google was one of those search engines that ignored the content displayed in a separate tab or accordion but now hidden content is also accounted for. This means that the SEO rating of your website could be higher even if the keywords are used in the hidden content.

4. Written content
Always make sure that your post or page has at least one H1 tag. While you create a page, make sure you add the title either by adding it manually in the text editor or by adding the Post Title Module at the top of your page.
Another thing you keep in mind while developing content for web pages is to make the content more engaging for the reader. When the content is not engaging readers tend to leave the page without completely reading. The number of uninterested people is called bounce rate. A higher bounce rate will harm your SEO rating.

4. Social media

Social media is one of those cyber platforms that enable you to reach a large audience within a short time. Remember, whenever you post on social media make sure to leave a link that takes the viewers to your website. This will help increase the visitors to your website and also help with your website’s SEO.

5. Images

Divi designers suggest that just like optimizing your images and resizing them to make your website load faster, it is also important to change the name of your image file to a more significant one that also carries the keyword. These are called Alt Tags. The use of keywords in the Alt Tags will increase the search engine rating.

We can help you create a unique experience for your target audience with a Divi website that is personalized, just the way you want it.

Want to get your hands on a Divi website with a strong SEO foundation?

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Today, Divi is a theme that is suitable for every kind of WordPress website and is very convenient in every way as well. But did this happen in just one go?
Definitely not!
It went through innumerable improvisations and updates to become what it is now. And it’s totally amazing!
From its drag and drop feature to complete liberty at customization, it has become the right choice for your WordPress website.
But that’s not it. It has become a revolutionary platform for the Divi web designers as well.
Divi doesn’t just excel at giving great outputs but also has streamlined the work for Divi web designers.

This power-packed theme has completely changed the web designing game.
Here, take a look at all the Divi features that made it possible:

Drag and drop content editor
The basic but the main feature of Divi is the content creation from scratch or customization of the templates. The scope and ease of this function have reached its perfection.
It lets you create custom page designs, custom theme templates, reusable content with optimum convenience via content modules.
For the Divi web designer, it means an experience that gets the work done with minimum hassle.

Portability
This unique Divi feature lets you shift your layouts and assets among your WordPress websites. For those with multiple websites, it’s a great feature that eases the work and gets things done faster.
However, this stage comes while updating a website and not while actually creating one.

Ease of use
Being a different theme as compared to the other ones on WordPress, it’s takes a short while to get used to it. But that little effort is worth so much.
Once you get acquainted with everything that Divi has to offer, it turns into a ride you enjoy.
Because, who doesn’t like to get great results with ease at work? Definitely the ideal situation!

Complete creative charge
After all the updates and improvizations, Divi has reached the next level where it allows customization to literally everything.
You can control every aspect of your website.
Be it the pages, posts, layout, or any other tiny element, you can have it just like you want it.

Custom headers and footers
Talking of customizations, did you know you could customize the headers and footers of your website as well?
It’s the news and a great one at that!
Divi has opened the way to creating templates for your headers, footers, blog posts, e-commerce products, 404-error pages, and many more elements. Or let’s just call that ‘Everything’!

Unique blog post and archive templates
The blog page of your dreams that you don’t need to create every time from scratch.
Wasn’t that the dream?
Well, it’s the one that has been fulfilled.
Yes, you read it right.
Templates for blog posts are a life-changing feature.
They give you a great layout for your blog pages. Furthermore, it helps you to control the tiniest of details like the display of title, author, date, design elements, etc.

Divi leads optimization tool
The ultimate point of creating a website is to give the business a boost. Hence, a website cannot just look good. It is a success only if it converts.
To make sure of that, Divi has a special split-testing feature. It’s a great tool that lets us analyze the audience on your web pages and note their responses.
This tool enables the comparison of two versions of the elements on your website and helps you to optimize them. It also enables multiple testing at the same time to let you optimize your complete website, swiftly.
This functionality can be achieved via plugins but its integration in a theme itself makes it much more convenient and cheaper.

Content modules
The is the representation of the level of Divi’s assistance to the user. Divi has content modules with 46 elements that have everything from images to calls to actions and everything in between like, audio, video, text, buttons, sliders, pricing tables, accordions, Adsense, and much more. And, like everything else, these modules can be customized to fit your needs.

Speed
What is Divi, if not fast? Creating, editing, or updating a Divi website is not just easy but quick as well. You don’t just have to accept our words, we have proof also.
Read about our quickest Divi websites.

The features above are a reason enough for you to opt for a Divi website. Looking for great templates? Divi is for you. Looking for complete customization? Divi is for you. Looking to customize the templates a little? Divi is for you.
And let’s remember, the ease of using Divi is its highest selling point. Whatever the case, Divi will get you what you want.
So, wait no more and get your Divi website, today!

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What makes up a perfect website for your business?

A merely professional one won’t do it for you. To get optimum traffic, your SEO game has to be unbeatable.

Working on your website’s visibility and ranking on Google will help you a lot.

You want people to find your website, SEO will do that for you.

To get the best use of SEO, it’s very essential to make proper use of it. Many times, people relate SEO with content only. Rather, the smart way of using SEO would be to use it for every element on your website.

To get your website on a path to success, it’s very important to keep your digital marketing strategy updates and SEO is the most versatile part of it.

You can absolutely depend on it for that ultimate boom on your website.

Given you make correct use of it, it’ll be the element that takes your business to the next level.

Here’s how to make sure of that:

1. Responsive design for every device
When you’re trying to boost the SEO on your website, it must start with getting your design in order. Responsive design will do the trick for you. It’ll get your website all done for every device.
It’s crucial to realize how important that is. It assures optimum user experience on every device, be it a laptop, mobile, or tablet, the best foot of your website will be put forward.
Wondering how important that is?
Every device has a different screen size. And it’s impossible that your website fits properly in all of those. You can’t deal with a desktop version on your mobile. It’ll lead to a negative user experience. The text or graphics or any other element will simply fail to create an impact they are supposed to have and the users will leave. This impacts your SEO score big time.

3. Social media integration
Does social media help your website ranking in any way?
Yes, they do!
Adding social media to your website gets appreciated by the search engine crawlers.
Hence, it’s a smart move to include the social media icon on your website.
Besides helping you out with optimizing SEO, it’ll also put out a good word for you amongst the audience.

4. SEO for the graphics as well
More often than not, people drop after optimizing SEO for their content but miss doing it for the images as well. It’s a great trick to improve your website ranking on Google.
But there are a few things one must never about. The resolution of the image shouldn’t be very large. Images with a bigger resolution will not be very prompt to load. Make sure to use a keyword in the alt text section as well.

Now that you know of these tricks, all you have to do to up your website is implement them.
Need help with that? We’re here for you!

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Yes, a Secure Socket Layer (SSL) certificate is highly necessary especially if your website is asking for personal information. Let’s discuss what SSL is before we get into all the “but, do I need it?”

SSL, or secured socket layer, as the name implies secures your website visitors from getting their data stolen. This also helps your website from various cyber crimes such as data breaching. Getting your website SSL certified would change HTTP to HTTPS where the S stands for secure, Hypertext transfer Protocol Secure. When websites without HTTPS ask for personal data people tend to be more cautious around it, and we cannot blame them for being careful about their privacy.

Google has this new policy where they are considering completely protecting their users from insecure sites. This means that whenever someone browses for a website that is not secure they might not come as a search result. Secured websites have a higher SEO ranking.
Now, to answer the actual question of whether or not it is necessary.

Here are some reasons to get your website certified.

• Secure Socket Layer helps protect data

SSL is a must have to protect your users from getting their data stolen. This is a breach of privacy and SSL makes sure to keep data stealers at bay.
SSL is not only to protect your customers but it protects user website from various cyber crimes such as phishing.

• PCI requirements

If you run an ecommerce platform then SSL is a must have for you. There is nothing that secures your platform than an SSL certificate, no matter how careful you are. Payment Card Industry has certain requirements that needs to be satisfied to ensure secure payment and having an SSL certificate is one of them.

• Helps build trust

A website with SSL certificate can build trust with consumers because of the fact that you are willing to protect their data. It gives them a sense of security like no other while using the internet.

Getting a SSL certificate might seem too much but for the benefit of your website and your company having it will be a great plus. If you have any confusion regarding getting your website SSL certified, your design experts sure will tell you to just do it.

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Step 1: Optimizing Responsiveness Manually
A responsive website is one that adapts its sizes according to the device’s screen size. Divi is a theme that makes every element you create in your website responsive automatically. This reduces the workload for the Divi designer. Even though Divi makes your website responsive on its own, you should always make sure to manually adjust the elements after test-running the website on various devices. Want to know more about responsive websites?

Step 2: Mobile-friendliness
Following the first point about optimizing the responsiveness manually to fit the screen size of various devices, make sure that your website is mobile-friendly. According to research, websites are visited more using mobile devices. This means that your webpage should not only look nice, function well on a computer screen but also on mobile phones.

Step 3: Testing loading speed
The loading speed of your website plays a major role in satisfying your users. A faster loading website has a higher rate of conversion. Nobody likes to wait around for a website to load. Divi designers test the speed of your website using various tools. Click here to read about some of our favorite tools.

Step 4: Compress images
Images are a great way to capture the attention of the viewer but they take time to load. While adding Images make sure that they are compressed to reduce the loading time. Divi has features that allow you to compress images quickly.

Step 5: Breadcrumbs
This cool element named after the Hansel and Gretel fairy tale, allows visitors to understand where they are on your website. It leaves a trail that they can follow to get back to any layer. Did the term ‘Breadcrumbs’ cause you to fumble a little? Here is a blog that will help you with the terms and abbreviations you need to know.

Step 6: Use post navigation
Blogs are a key element in keeping your website visitors engaged. It adds charms to your webpage. Having blog Post Navigation is a great way to improve user experience. It allows the viewer to navigate through the blogs without having to go back and forth between the Blog page and blogs.

Step 7: Add more white space
Divi web designers make it compulsory to use white spaces or blank spaces in order to avoid crowding. A little goes a long way in web designing. It takes a lot of effort to read a crowded webpage. So increasing the white space allows creating a great user experience.

Step 8: Simplify your forms
Web designers use forms to allow communication between the website owner and the visitors. Keeping the form simple and to the point encourages more visitors to communicate with you. Divi allows designers to simplify the forms easily.

Step 9: Clear CTA
Research says that visitors tend to follow arrows while visiting a website more than any other forms of Call-To-Actions. Divi designers make use of this psychological factor to create a clear and simple Call To Action button on webpages.

Step 10: Micro animations
There was a time when using many animations made your website seem customized. But as a designer let me inform you that, that time is long gone. All these animations did was take up space and distract the viewers. Divi’s animation options allow you to create micro animations that load faster and take up less space. Micro animations add elegance to your webpage and keeping it classy.

Final thought
An amateur designer might be able to create a website. But only a professional can guarantee a well functioning, aesthetically pleasing website, that creates a unique user experience. As a designer with over 15 years of experience, I have learned that creating such website is not an easy task. Luckily, Divi allows complete customization of elements on your website easily. It allows you to create a website that goes well with he brand of the business and creates a user experience that captivates the visitor and encourages them to re-visit.

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When it comes to things online, designs have an unimaginable scope of power and it’s important to use them for their true potential.
Not sure about what problems it really solves? To name a few, here’s what design solves:

1. Focus on the target audience
A website will let you cater to the whole world, where your design will let you focus on the ones who will relate to your product or service. There is only so much you can do to control the audience of your website. You put in the best wherever possible, to get as much traffic as possible. But are you able to manage to get just the relevant traffic? To cater to those who might be interested in what you’re offering?
Well, this is where design comes in handy. They have the power of making the targeted audience feel like this is what they have been looking for. They can show them how they’re in the right place. Designs can make sure to keep the ones that
right, stick.

2. Overcoming an outdated website
There is a lot that an outdated website brings with itself. Most of these traits play around with the brand identity, which is definitely not good. The first step here would be to bring the website back into its shape before it causes any more damage.
Well, a sigh of relief here can be the potential of design. Redesigning will sort out a lot of things for your website that will automatically improve the user experience considerably

3. Boosting revenue
You can regulate your revenue through websites.There are a few ways in which your website can optimize your revenue or boost them up. While online shops are the most common area, packages increase their scope reasonably. They can be made much more popular through content marketing. Your website can also be used as a platform for advertising. Online payment options, donation programs, and memberships are a few other ways to increase your revenue online.

4. Optimum user experience
Designers understand user experience like no one else. In fact, a good designer bases all of his designs on their impact on the user. He will focus on solving their problems with every element of his design.
But the important part is that designs correlate with user experience. On the plus side, it makes it easier for the designer to fulfill the core purpose of creating a design.

5. Diverse digital identity
A lot of time, a website fails to cater to a segment of the audience, given the priority over another segment. In the case of an NGO, one may cater well to the consumer but may fail to cater well to funding bodies or stakeholders.
Will that hamper the growth of the business? Yes, it will.
It is essential to lay out the goals of every business to make sure every member of the
audience is being taken care of and the website design caters to all of their needs.

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Ever since it was introduced back in 2013, elegant Themes have constantly updated and improved Divi. I started using Divi 3 years ago, and if you had told me then that, in 2021 I would be writing about why I prefer it over anything else, I would not have believed them.

As the owner of a design agency Divi has made it possible to create a versatile design for all my clients. It helped me deliver a unique user experience to all of them. Ever since then, I have officially become a Divi web designer.

As a designer with over 15 years of experience, let me tell you why I prefer Divi design over anything.

1. Easy to work with

Divi has a drag and drop option that lets you move around things on the front end of your website without the complex coding. It also lets you delete elements if they seem out of place.

3. Creating a custom responsive website

Divi has made it possible to create a responsive website easily. It is also possible to customize this responsive website. In my 15 years of career, creating a custom responsive website has never been this easy.

4. Prearranged layout

Divi also maintains regularly updated pre-made designs that come with images, and icons. If our clients prefer a pre-made design, they are still going to have to choose from the amazing designs. Divi adds more pre-arranged layouts every week. The highlight is that the images are royalty-free and the design also has illustrations that can be used.

5. Lets you edit in real-time

Divi lets you edit your website and see it instantly. This helps make the work so much easier. The website visual provided helps you understand and design better.

6. Plugins

To add functionalities to your website, Divi provides various plugins and also supports various plugins. This helps create a well-tailored website. Click here to read more about using plugins to enhance the performance of your website.

7. The support they provide

Being a Divi partner has given me plenty of advantages. The biggest among them is the support they provide.

Using Divi to create your website is easy, but sometimes you might miss some minute details that make a huge difference for your website. This is why you always need an experienced Divi designer to do it for you. From finding the right plugin for you to understanding what would work well aesthetically and functionally, a Divi web designer can bring your website to great success. If you already have a website theme you are happy with, you can add a Divi builder plugin that would enhance the performance of your website.
Curious to know how? Contact us to find out.

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